About Us

Motivation and Background

Motivation

Throughout my entire work experience I have found a passion to walk the unbeaten path. Working with Coty recently, I became aware of color cosmetics the absence of a visual color impression in offtake data and the lack of structural category information based on product colors. As I saw the existing workarounds, I firmly believed there had to be a more efficient way.
Later, I stumbled upon an advertisement for a mobile App, which allowed the user to scan a given wall paint and to use the color values to request this paint in DIY stores. Digging deeper, I learned mobile phones were not accurate enough, inferring that quality management in cosmetics plants had to be using better systems to secure stable production processes.
After talking to suppliers, I began measuring nail polish products and explored ways of displaying the measured color values in Microsoft Excel and using the measured values for category analysis.
Now, more than one year and thousands of lines of code later, I am very curious to see if my solutions help you with your daily work to develop your beautiful brands.

Michael Kruska

Background

Founded by a former P&G employee with 14 years of multifunctional background across seven FMCG categories with broad experience in strategic business planning

Panel & POS Data Analysis

Development of Microsoft Excel based desktop analysis tools for Trade/Household Panel and POS data.

Category Management

Working experience as Category Manager across categories (i.e. Male Grooming and Oral Care DACH)

Key Account Management

Working experience as Key Account Manager for Male Grooming and Braun in Drug Discounters

Strategic Business Development

In-depth experience as Strategic Business Development Manager in Prestige Lifestyle Fragrances and multifunctional business leader Wellaflex and Shock Waves DACH

Legal Disclaimer in compliance with General Data Protection Regulation (GDPR)

  1. Name and address of responsible person
  2. The person responsible within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws of the member states as well as other data protection regulations is:
    Colometrix GmbH
    Michael Kruska
    An den Drei Hasen 6-8
    61440 Oberursel
    Deutschland
    Tel.: +49(0)177/7537575
    E-Mail:
    Website: www.colometrix.com

  3. Contents of the Website
  4. All of the information on this website is published in good faith and for general information purpose only. COLOMETRIX.com does not make any warranties about the completeness, reliability and accuracy of this information. Any action you take upon the information you find on this website (www.colometrix.com), is strictly at your own risk. Digital Swatches GmbH will not be liable for any losses and/or damages in connection with the use of our website.

  5. General information about data processing
    1. Extent of processing of personal data
    2. In principle, we process personal data of our users only insofar as this is necessary to provide a functioning website and our content and services. The processing of personal data of our users takes place regularly only with the consent of the user. An exception applies to cases in which prior consent is not possible for any reason and the processing of the data is permitted by law.

    3. Legal basis for the processing of personal data
    4. Insofar as we obtain the consent of the data subject for processing of personal data, Art. 6 para. 1 lit. a EU General Data Protection Regulation (GDPR) serves as legal basis. In the processing of personal data necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b DSGVO serves as legal basis. This also applies to the preparatory processes required to carry out pre-contractual measures. Insofar as processing of personal data is required to fulfill a legal obligation that is subject to our company, Art. 6 para. 1 lit. c DSGVO serves as legal basis. If processing is necessary to safeguard the legitimate interests of our company or a third party, and if the interests, fundamental rights and freedoms of the data subject do not prevail over the first interest, Art. 6 para. 1 lit. f DSGVO serves as legal basis for processing.

    5. Data erasure and storage duration
    6. The personal data of the data subject will be deleted or blocked as soon as the purpose of the storage is gone. In addition, such storage may be provided for by the European or national legislator in EU regulations, laws or other regulations to which the controller is subject. Blocking or deletion of the data also takes place when a storage period prescribed by the standards mentioned expires, unless there is a need for further storage of the data for conclusion of a contract or fulfillment of the contract.

  6. Contact form and e-mail contact
    1. Description and scope of data processing
    2. On our website is a contact form available, which can be used for electronic contact. If a user realizes this option, the data entered in the input mask will be transmitted to us and saved. Compulsory data fields are name, email address and the message itself while the associated company and / or a telephone number can be optionally specified. For the processing of the data in the context of the sending process your consent is obtained and referred to this privacy statement. Alternatively, contact via the provided e-mail address is possible. In this case, the user's personal data transmitted by e-mail will be stored. In this context, there is no disclosure of the data to third parties. The data is used exclusively for processing the conversation.

    3. Legal basis for the processing of personal data
    4. Legal basis for the processing of the data is in the presence of the consent of the user Art. 6 para. 1 lit. a GDPR. The legal basis for the processing of the data transmitted in the course of sending an e-mail is Article 6 (1) lit. f GDPR. If the e-mail contact aims to conclude a contract, then additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.

    5. Purpose of data processing
    6. The processing of the personal data from the input mask only serves us to process the contact. In the case of contact via e-mail, this also includes the required legitimate interest in the processing of the data.

    7. Duration of storage
    8. The data will be deleted as soon as it is no longer necessary for the purpose of its collection. For the personal data from the input form of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the relevant facts have been finally clarified or the business relation has ended. The additional personal data collected during the sending process will be deleted at the latest after a period of seven days.

    9. Possibility of objection and removal of stored data
    10. The user has the possibility at any time to revoke his consent to the processing of the personal data. If the user contacts us by e-mail, he may object to the storage of his personal data at any time. In such a case, the conversation can not continue. All personal data stored in the course of contacting will be deleted in this case.


  7. Provision of the website and creation of log files
    1. Description and scope of data processing
    2. Each time our website is accessed, our system automatically collects data and information from the computer system of the calling computer. The following data is collected here:
      1. Information about the browser type and version used
      2. The operating system of the user
      3. The Internet service provider of the user
      4. The IP address of the user
      5. Date and time of access
      6. Websites from which the system of the user comes to our website
      7. Websites that are accessed by the user's system through our website
      The log files contain IP addresses or other data that allow an assignment to a user. This could be the case, for example, if the link to the website from which the user accesses the website or the link to the website to which the user is switching contains personal data. The data is also stored in the log files of our system. A storage of this data together with other personal data of the user does not take place.
    3. Legal basis for the processing of personal data
    4. The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR.
    5. Purpose of data processing
    6. The temporary storage of the IP address by the system is necessary to allow delivery of the website to the computer of the user. To do this, the user's IP address must be kept for the duration of the session. Storage in log files is done to ensure the functionality of the website. In addition, the data is used to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context. For these purposes, our legitimate interest in the processing of data according to Art. 6 para. 1 lit. f GDPR.

    7. Duration of storage
    8. The data will be deleted as soon as it is no longer necessary for the purpose of its collection. In the case of collecting the data for providing the website, this is the case when the respective session is completed. In the case of storing the data in log files, this is the case after no more than seven days. An additional storage is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.

    9. Possibility of objection and removal of stored data
    10. The collection of data for the provision of the website and the storage of the data in log files is essential for the operation of the website. There is consequently no contradiction on the part of the user.

  8. Use of Cookies
    1. Description and scope of data processing
    2. Our website uses cookies. Cookies are text files that are stored in the Internet browser or the Internet browser on the user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is reopened. We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser be identified even after moving to another page on our website. The following data is stored and transmitted in the cookies: The following is a list of the stored data. These can be, for example, language settings or log-in information. In addition, we use cookies on our website that allow an analysis of users' browsing behavior. In this way, the following data can be transmitted:
      1. Entered search terms
      2. Frequency of page views
      3. Use of website features
      When accessing our website, the user is informed about the use of cookies for analysis purposes and his consent to the processing of the personal data used in this context is obtained. In this context, there is also a reference to this privacy policy.
    3. Legal basis for data processing
    4. The legal basis for the processing of personal data using cookies is Article 6 (1) lit. f GDPR.
    5. Purpose of data processing
    6. The purpose of using technically necessary cookies is to facilitate the use of websites for users. Some features of our website can not be offered without the use of cookies. For these, it is necessary that the browser is recognized even after moving to another page on our website. This is the case, for example, when checking and recording the access rights for our customer area. The user data collected through technically necessary cookies will not be used to create user profiles. The use of the analysis cookies is for the purpose of improving the quality of our website and its contents. Through the analysis cookies, we learn how the website is used and so we can constantly optimize our offer. For these purposes, our legitimate interest in the processing of personal data pursuant to Art. 6 para. 1 lit. f GDPR.
    7. Duration of storage and possibility of objection and removal
    8. Cookies are stored on the computer of the user and transmitted by this to our side. Therefore, as a user, you have full control over the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies. Already saved cookies can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, it may not be possible to use all the functions of the website to the full extent.

  9. Anonymous recording of usage behavior
  10. If you have provided your consent, Google Analytics, a web analysis service of Google Inc. ("Google") is used on this website. The use includes the "Universal Analytics" operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze a user's activities across devices.Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users interact with the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. We would like to point out that on this website Google Analytics has been extended to include IP anonymisation in order to ensure anonymous collection of IP addresses (so-called IP masking). The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/gb.html or https://policies.google.com/?hl=en.

    Purposes of the Processing
    On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website and Internet use.

    Legal Basis
    The legal basis for the use of Google Analytics is your consent in accordance with Art. 6 para.1 lit. a GDPR.

    Recipients or Categories of Recipients
    The recipient of the collected data is Google.

    Transfer to Third Countries
    Personal data will be transferred to the USA under the EU-US Privacy Shield on the basis of the European Commission's adequacy decision. You can download the certificate here.

    Duration of Data Storage
    The data sent by us and linked to cookies, user-identifiers (e.g. User-IDs) or advertising-identifiers are automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.

    Rights of the Persons affected
    You can revoke your consent at any time with effect for the future by blocking the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functionalities of this website to their full extent.

    You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the Browser Add-on. Opt-out cookies will prevent future collection of your data when you visit this website. To prevent Universal Analytics from collecting data across different devices, you must opt-out on all systems used. If you click here, the opt-out cookie will be set: Disable Google Analytics

    Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/. Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking).


  11. Plug-Ins and other Third Party Services
    1. Xing
    2. Within our on-line offer visitors can intregrate services of the platform “XING”, provided by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. This functionality can be implemented via web content like images, videos, texts or the “XING share button”, which can be used by the users to share contents of our on-line offer within Xing. When using this function, your browser connects for a short time to the XING AG (“XING”) servers which provide the “XING share button” features. XING does not save any of your Personal Data when you access this website. XING does not store IP addresses, nor does it use cookies to monitor your behavior with regard to the “XING share button”. Here you can find the privacy policy of the “XING share button”. If users are members of the platform “XING”, “XING” can assign the call for the above mentioned content and functions to their user profiles. Here you can find the Privacy policy of Xing.

    3. LinkedIn
    4. Within our on-line offer visitors can intregrate services of the platform “LinekdIn”, provided by LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland. This functionality can be implemented via web content like images, videos, texts or the “LinkedIn share button”, which can be used by the users to share contents of our on-line offer within LinkedIn. If users are members of the platform “LinkedIn”, “LinkedIn” can assign the call for the above mentioned content and functions to their user profiles. LinkedIn is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation. Here you can find the Privacy policy of LinkedIn and here you can make use of your right to opt-out.Of note: You can toggle languages in the footer on LinkedIn's website.

    5. Google Maps
    6. We include maps from the Google Maps service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, users' IP addresses and location data, but these are not collected without their consent (usually as part of the settings of their mobile devices). The data can be processed in the USA. Here you can find the Privacy policy of Google und here you can make use of your right to opt-out.

    7. YouTube Videos
    8. We embed videos from the YouTube platform of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Here you can find the Privacy policy of Google and here you can make use of your right to opt-out.


  12. Rights of the persons concerned
  13. The following list includes all rights of the persons concerned according to the GDPR. If your data is being processed by this website you are a person concerned in the meaning of the GDPR and you have the following rights to the person responsible:

    1. Right to information
    2. You may ask the person in charge to confirm if personal data concerning you is processed by us. If such processing is available, you can request information from the person responsible about the following information:

      1. the purposes for which the personal data are processed;
      2. the categories of personal data that are processed;
      3. the recipients or categories of recipients to whom the personal data relating to you have been disclosed or are still being disclosed;
      4. the planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage;
      5. the existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing;
      6. the existence of a right of appeal to a supervisory authority;
      7. all available information on the source of the data if the personal data are not collected from the data subject;
      8. the existence of automated decision-making including profiling under Article 22 (1) and (4) GDPR and, at least in these cases, meaningful information about the logic involved, and the scope and intended impact of such processing on the data subject.

      You have the right to request information about whether your personal information relates to a third country or an international organization. In this connection, you can request the appropriate guarantees in accordance with. Art. 46 GDPR in connection with the transfer.

    3. Right to rectification
    4. You have a right to rectification and / or completion to the controller, if your personal data is incorrect or incomplete. The responsible person must make the correction without delay.

    5. Right to restriction of processing
    6. You may request the restriction of the processing of your personal data under the following conditions:

      1. if you contest the accuracy of your personal information for a period of time that enables the controller to verify the accuracy of your personal information;
      2. the processing is unlawful and you refuse to delete the personal data and instead request the restriction of the use of the personal data;
      3. the controller no longer requires personal data for the purposes of processing, but you need them to assert, exercise or defend legal claims, or
      4. if you objected to the processing pursuant to Art. 21 (1) GDPR and it is not yet certain whether the legitimate reasons of the person responsible prevail over your reasons.

      If the processing of personal data concerning you has been restricted, this data may only be used with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest of the Union or a Member State. If the limitation of the processing after the o.g. If conditions are restricted, you will be informed by the person in charge before the restriction is lifted.

    7. Right to delete
    8. a) Deletion obligations

      You may require the responsible person to delete your personal information without delay and the responsible person is obliged to delete this data immediately if one of the following reasons applies:

      1. Your personal data are no longer necessary for the purposes for which they were collected or otherwise processed.
      2. You revoke your consent to the processing gem. Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. GDPR and there is no other legal basis for processing.
      3. You file objection to the processing accoding to Art. 21 para. 1 GDPR and there are no prior justifiable reasons for the processing, or you file objection to processing according to Art. 21 para. 2 GDPR.
      4. Your personal data has been processed unlawfully.
      5. The deletion of personal data concerning you is required to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
      6. The personal data relating to you were collected in relation to information society services offered pursuant to Art. 8 (1) GDPR.

      a) Information to third parties

      If the person in charge has made the personal data concerning you public and acc. Article 17 (1) of the GDPR requires them to be deleted, taking due account of the technology available and the costs of implementation, including appropriate technical measures to inform data controllers who process the personal data that you have been an affected person requesting deletion of all links to such personal data or of copies or replications of such personal data.

      b) Exceptions

      The right to erasure does not exist if the processing is necessary

      1. to exercise the right to freedom of expression and information;
      2. to fulfill a legal obligation required by the law of the Union or of the Member States to which the controller is subject, or to carry out a task of public interest or in the exercise of official authority conferred on the controller;
      3. for reasons of public interest in the field of public health pursuant to Art. 9 (2) lit. h and i and Art. 9 (3) GDPR;
      4. for archival purposes of public interest, scientific or historical research purposes or for statistical purposes acc. Article 89 (1) GDPR, to the extent that the law referred to in subparagraph (a) is likely to render impossible or seriously affect the achievement of the objectives of that processing, or
      5. to assert, exercise or defend legal claims.
    9. Right to information
    10. If you have the right of rectification, erasure or restriction of processing to the controller, he / she is obliged to notify all recipients to whom your personal data have been disclosed of this correction or deletion of the data or restriction of processing, unless: this proves to be impossible or involves a disproportionate effort. You have a right to the person responsible to be informed about these recipients.

    11. Right to contradict
    12. You have the right at any time, for reasons that arise from your particular situation, against the processing of your personal data, which pursuant to Art. 6 para. 1 lit. e or f GDPR takes an objection; this also applies to profiling based on these provisions. The controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate reasons for processing that outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing, exercising or defending legal claims. If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail. If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes. Regardless of Directive 2002/58 / EC, you have the option, in the context of the use of information society services, of exercising your right to object through automated procedures that use technical specifications.

    13. Right to revoke the data protection consent declaration
    14. You have the right to revoke your data protection declaration at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

    15. Automated decision on an individual basis including profiling
    16. You have the right not to be subjected to a decision based solely on automated processing - including profiling - that will have legal effect or similarly affect you in a similar manner. This does not apply if the decision

      1. is required for the conclusion or performance of a contract between you and the controller,
      2. is permissible on the basis of the Union or Member State legislation to which the controller is subject, and that legislation contains adequate measures to safeguard your rights and freedoms and your legitimate interests, or
      3. you declare qour willingness to consent.

      However, these decisions must not be based on special categories of personal data under Art. 9 (1) GDPR, unless Art. 9 (2) lit. a or g GDPR applies and reasonable measures have been taken to protect the rights and freedoms as well as your legitimate interests. With regard to the cases referred to in (1) and (3), the person responsible shall take appropriate measures to uphold the rights and freedoms and their legitimate interests, including at least the right to obtain the intervention of a person by the controller, to express his / her own position and heard on challenge of the decision.