We apply photopectrometric color measurement to get unique color values per product and observe additional product descriptors
We classify products based on measured color properties and build time stable market segments fully excluding human error
We create a new product database including colormetric values and the additional product attributes like limited edition, texture, gloss and metallic
We collect new products for color measurement, create digital swatches from measured values and update our product database
* In this Webseite we use the more intuitive expression "Saturation" in favor of "Chroma".